Eric Izurieta
Managing Partner
Eric Izurieta is a marketing strategist with over 10 years of experience helping contractors in the windows, doors, and roofing industries grow their businesses. As the owner of J&E Consulting Partners, Eric builds targeted digital strategies that increase qualified leads, improve brand visibility, and support long-term revenue growth for home improvement contractors.
He leads teams in creating effective campaigns, SEO content, and digital advertising tailored to the contractor market. Eric is fluent in English and Spanish and is skilled in project management, communication, and the use of CRM and marketing platforms such as HubSpot, Salesforce, and Constant Contact to improve sales follow-up and lead nurturing.
Over his career, Eric has managed a 1.3 million dollar marketing budget, executed more than 80 multichannel campaigns, and generated over 10 million dollars in revenue in a single year.
Anosh Vaswani
SEO & PPC Director
Anosh Vaswani is a seasoned digital marketing expert with over 18 years of experience in developing and executing data-driven marketing strategies that fuel business growth. Specializing in online marketing, social media management, SEO, and PPC campaigns, Anosh has successfully led marketing efforts for over 300 retail locations, consistently turning around underperforming properties and driving measurable results. He is highly skilled at crafting digital marketing programs that increase brand visibility, enhance customer engagement, and improve ROI.
Anosh’s expertise spans media planning, online reputation management, direct mail campaigns, and event marketing. With a strong focus on digital innovation, he has led the development of responsive websites, managed social media profiles, and implemented advanced marketing technologies to optimize customer acquisition and retention. Anosh’s ability to analyze demographics, build relationships, and coordinate large-scale projects has consistently driven success across diverse markets.
Fluent in English, Hindi, and Gujarati, Anosh holds a Bachelor of Arts in Business Administration-Marketing from California State University, Fullerton, and a Certificate in Social Media Studies from the University of California, Irvine.
Kevin Tanicien
Social Media Manager
Kevin Tanicien is a Social Media Manager at J&E Consulting Partners, specializing in driving growth for clients in the roofing, windows, and doors industries. With more than a decade of prior agency experience in social media strategy and campaign management, he oversees the full lifecycle of paid and organic social media programs—from concept and offer development to creative direction, ad setup, and ongoing optimization.
Kevin is known for creating high-impact campaigns that balance compelling messaging with data-driven performance. His work focuses on generating qualified leads, increasing brand visibility, and converting online interest into booked appointments and revenue. He actively manages creative production, copywriting, audience targeting, and performance reporting to ensure every campaign delivers measurable results.
Kevin brings a hands-on, collaborative approach to each client partnership, helping contractor brands expand their digital presence and scale with confidence in competitive local markets.
